Value Added Service
July 2, 2009 – 2:04 am Have you ever wondered what is the most important determinant of client contentment? It is added value.
In a competitive market, where we have to fight for every customer, where we all try to earn some money, the best proven tactics you need to follow is differentiation. You need to become more than a lawyer – experienced and reliable adviser, more than a store – someone’s favorite dvd store, more than a SEO agency – trusted professional who is ready to help you.
Achieving such great characteristics is hard, this is why you need to search for possibilities of adding value to our customers. People don’t want to be sold, they want their problems to be solved. In simple words, give before you try to get. You will find many loyal customers in this way. Let’s have a quick overview of the most proven value adds.
Show your clients you are thinking about them. Send them articles, your newsletters and other important info, which they could possibly be interested in.
Help your clients to educate themselves. Offer them to take part in useful seminars or conferences on subjects related to your business. It will be highly appreciated.
Offer your key clients some benefits. Let them be first to see the items for sale, invite them to meet the author of a bestseller in your book store.
Report your customers the status of matters. Periodic reports may reveal some pleasant results of your performance, or, vice versa, show you what should be done to improve your relationship with the client. Another tip is finding ways your customer can save his money with your company. For instance, redesigning a website for your client is the part of SEO and PPC service package.
Invite your client to participate. It plays a great part in client satisfaction. Talk to your clients, chat with them live, do not hide anything they need to know, build trust with them, let them know what exactly needs to be done and how. Don’t hesitate to ask your clients for their opinion. Let them feel you value their business. Do not forget, you are dealing with people not machines.
Help your clients with networking.
Recommend other great services or products to your clients. Make it easier for them to turn to you for a piece of advice, even if it is absolutely not connected to your business.
By building a trust between you and your client, by offering a value added services, you will obtain a synergy of service and relationship, which will positively affect your all business processes and your business experience in general.
Tags: added value, business, customer loyalty, customer satisfaction, customers, value added service